Re: Is this more of a female fetish?
I would love to see this "literature." It would be interesting to read.
That said, I don't buy it. Per very limited statistics and personal experience, I believe that men outnumber women in the balloon and inflatable fetish communities by a landslide. Not necessarily the 30:1 ratio discussed on the Discovery Channel, but not far from it.
It also doesn't help that 3 out of every 5 or so females you see on various discussion pages is offering some kind of videos or livestreaming, leading me to believe that many are afraid to post anything online, because of the attention they will get. I know a female looner on Facebook that, without posting any provocative pictures or videos, received over 250 friend requests from men within 24 hours.
Regarding the fetish itself, I believe that is can be in some ways. It is an undeniable fact that gender affects the way people think, although that is not a reason to give up the fight for women's rights. I have noticed that women are more fearless of popping balloons when they are around their friends or family, and the fact that they can easy derive sexual pleasure from riding balloons. Whether any of this is accidental or intentional, all it takes is something to get the process started.